Harrison Gerard

*With agency.

→ The Sims 4

Client: EA, Maxis
Agency: Skylight Collective

The Sims 4’s smallest purchasable DLC are Kits, $5 mini-packs that usually include an assortment of clothes or furniture items. My team worked on the branding and key art assets for these kits, working closely alongside the Sims client.

I owned the visual direction of the key art and branding for furniture-focused kits, concepting, art directing, and sometimes illustrating them as well.

Kit: Book Nook

I art directed the overall piece, designing the key art from sketch to final asset, along with the client and my art director, Ashley Norquist. I worked with additional illustrators to create the key art and animation assets, and created the final animation myself in After Effects.

Kit: Modern Luxe

I created the entirety of the key art myself, taking it from initial sketch to final art every step of the way. I worked with an additional illustrator to create the character art for the animation, then animated it myself in After Effects.

Kit: Basement Treasures

I worked with a team of illustrators and other designers to help create the final piece and animation.

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