Harrison Gerard

*With agency.

→ Ivor Andrew Rebrand

Client: Ivor Andrew

When I started at Ivor Andrew, I was tasked with rebranding the company as a whole.

IA is a marketing firm that specializes in B2B industrial manufacturing, but they were looking to make a move to more B2C and customer-facing work. While the current branding worked for the male-dominated manufacturing sphere they normally worked in, it wouldn’t translate to other industries.

Previous I//A branding.

My overarching goals for the rebrand were trifold:

Move away from the ‘boys’ club’ feel of the current branding
Design a classic look that felt both current and lived-in, with room to grow in the future
Move the outward facing look of the company away from industrial manufacturing without alienating current clients

To begin with, I set about redesigning the logo. I worked closely with my creative director, Doug Carter, through the process. I kept the slashes as a major design element to carrythrough with the previous logo, and focused on creating a mark that felt current and stylish without being too loud.

I wanted a logo that felt timeless and refined without being devoid of personality. While Ivor Andrew was formed in the early 2000s, I aimed for a design that felt more established, and carried a sense of history.

It was also important to both me and our c-suite that the brand feel representative of the employees working there. Previously, Ivor Andrew had been a small team and a bit of a boys club, with imagery heavily focused on cars and racing.

Now that the team was much bigger, there was a sense that those visuals were at best no longer relevant, and at worst actively alienating to both employees and clients alike.

I also wanted to get more people involved in art.

Talk about 3 color system. IDEA: break brand book up into pieces, talk about each piece individually.

RISO RISO

Card selections

Along with the new logo and color schemes, I also redesigned our deck layout. The previous deck template was dated and difficult to use. I worked on creating a deck that was elegant and built entirely in Google Slides, and also created a tutorial deck to go alongside it for onboarding new and current employees.

Previous deck design:

Updated deck design and template:

Title Centered

Title Offset

Section Header

Callout Text

Paragraph Text

Section Text

Concept Text

Blank Page

Body Copy Image

Image

Image Full Bleed

Thank You

Title Centered Darkmoder

Title Offset Darkmode

Blank Page Darkmode

Thank You Darkmode

Colored Lines

Colored Lines Darkmode

Grid

In order to get everyone up to speed on the new layout and design styles, I also created an interactive deck in Google Slides I called the Deck Academy, which explained how to set up pages for a non-designer audience. This proved remarkably successful and was well received by designers and non-designers alike.

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