Harrison Gerard

*With agency.

→ Ivor Andrew

Client: Ivor Andrew

When I started at Ivor Andrew, I was tasked with rebranding the company as a whole.

IA is a marketing firm that specializes in B2B industrial manufacturing, but they were looking to make a move to more B2C and customer-facing work. While the current branding worked for the male-dominated manufacturing sphere they normally worked in, it wouldn’t translate to other industries.

Previous I//A branding.

My overarching goals for the rebrand were trifold:

Move away from the ‘boys’ club’ feel of the current branding
Design a classic look that felt both current and lived-in, with room to grow in the future
Move the outward facing look of the company away from industrial manufacturing without alienating current clients

To begin with, I set about redesigning the logo. I worked closely with my creative director, Doug Carter, through the process. I kept the slashes as a major design element to carrythrough with the previous logo, and focused on creating a mark that felt current and stylish without being too loud.

Along with the new logo and color schemes, I also redesigned our deck layout. The previous deck template was dated and difficult to use. I worked on creating a deck that was elegant and built entirely in Google Slides, and also created a tutorial deck to go alongside it for onboarding new and current employees.

Previous

Press
About / Contact